So, you’ve got your fashion magazine all mapped out, designed, and published. Naturally, you want to make sure that you get as many readers as possible. While good content and imagery is the main factor, marketing plays a major role as well. This is particularly true in these times, where you’ll get most of your audience online. In fact, many companies have now gone down the digital-only route.
With a primarily digital medium, you should also approach your marketing strategies in the same way. Email marketing campaigns and newsletters are one of the most common and successful methods for this purpose. When you send out emails to potential or current readers, it shows that you care about them personally. In addition, it is an excellent marketing strategy to promote your magazine and share information. So, you should definitely run email campaigns for your fashion magazine, using the following tips.
Use high-quality visuals
The visuals of your email marketing campaigns play a major role in how well your audience receives them. You need to design emails which will make readers look forward to your next ones and not leave them unopened in their inboxes. If you use high-quality images and a well-planned layout, then you can really increase your email open rates and your audience’s interest. As fashion is a very visual field, this aspect is particularly important for your campaigns.
It is a good idea to use accessible tools to create an appealing layout and add great images to your emails. PosterMyWall has some great templates you can experiment with and make your own. So, focus on the design and visuals of your campaigns, and make an impact on your readers.
Adopt a personal, community-driven approach
One of the most important aspects of an email marketing campaign is the personal touch. Make sure you personalize your emails by addressing it to each user personally. Almost every email distribution tool out there lets you do this automatically by linking to your customer lists.
In addition, a community-driven approach works quite well for fashion magazines. Depending on your target audience, you can create spaces in your email campaign for advocacy and promotion of community causes. Sustainability and inclusivity are common causes which will bring together a large segment of your readers.
In this age of influencer marketing, you can also promote partnerships and products in your emails to reach out to your target audience. Make sure you do the relevant demographic research before you create your campaigns.
Incentivize your readers
You can play up to human nature and give your audience a reason to open your emails regularly. Everyone likes to win things or get other incentives, so you should consider that in your marketing strategies. Give discounts or promo codes for your magazine subscriptions in your emails. In addition, you can even partner with companies for giveaways or competitions to offer their products as prizes to your readers.
Another way to incentivize your readers is to work with influencers and fashion experts. You can offer time or products on their behalf to your readers, and even use email campaigns to promote talks and events related to your magazine, with exclusive email-only information. Simply put, your readers should feel like they’ll be getting something valuable by opening and reading your emails.
Add interactive elements
A static email with just text and a few images will not do the trick. You need to spice things up with some interactive aspects. Add buttons, videos, stickers, social media links, and other elements to attract your readers’ attention. You can even use templates with customizable elements already enabled to make your email campaign journey much easier.
Once you have these elements up and running, you’re sure to appeal more to your readers. A dynamic email design will not only showcase the quality of your fashion magazine, but also help increase your subscriptions and readership.
Create an email campaign workflow
While the design and content make up the major part of your email campaigns, you can really gain from streamlining distribution as well. Once you’ve designed a few attractive emails, you should organize them in the form of a workflow.
This means that you need to target certain email campaigns at different audience segments at different points in time. For example, if you have a holiday magazine edition launch up and coming, you’ll send the initial email a month or so prior. Then, you can send follow-up emails in the week or days leading up to the launch. So, you can create all these emails in advance and set them up to be sent on specific dates, depending on your recipients’ responses.
Have a number of workflows prepared in due time for seasonal campaigns, fashion week editions, or other such occasions. This way, you won’t have to prepare campaigns and map them out at the last minute.
So, now that you know how important email campaigns are and how you can make them successful, you should get started. You can use PosterMyWall’s email marketing tool to create and send emails which make a mark.
