Author: Veronika Nicoladge

So, you’ve got your fashion magazine all mapped out, designed, and published. Naturally, you want to make sure that you get as many readers as possible. While good content and imagery is the main factor, marketing plays a major role as well. This is particularly true in these times, where you’ll get most of your audience online. In fact, many companies have now gone down the digital-only route. With a primarily digital medium, you should also approach your marketing strategies in the same way. Email marketing campaigns and newsletters are one of the most common and successful methods for this purpose. When you send out emails to potential or current readers, it shows that you care about them personally. In addition, it is an excellent marketing strategy to promote your magazine and shar...